We’ve all heard that makeup causes breakouts, but our non-comedogenic formulas work to create a protective barrier on your skin, while still allowing it to breathe and function normally which means they won’t clog your pores. We do not use fillers in our makeup found in conventional makeup. We have had many aestheticians report to us that they have seen an improvement in the skins of their clients since they have been using jane iredale.
Just like food, makeup has an expiry date. An expiry date is there for a reason, to keep formulas and active ingredients fresh. We refer to this as PAO (Period After Opening). This is shown on the bottom of the product by a symbol of an open jar with the number 12 or 14 inside. It is now a requirement of the EU that all boxes and labels contain the symbol of an open jar with the number of months the consumer can expect to use the product at its optimal performance. We sent to the laboratory powder bases that we have had in our makeup room for four years or longer and that have been used periodically during that time. We tested five pressed powders and three loose powders. In every case, there were no microorganisms. We could back up a 48 month PAO, but have decided to print 24M (24 months) on the box.
Our micronisation process results in minerals that are sheer, smooth and provide natural looking coverage. A surprisingly small amount of our minerals will cover most types of redness including, acne, rosacea and erythema (redness). Traditional colour cosmetics contain between 70-90% Talc. This dilutes the actual pigment which minimizes coverage and payoff. Our powders are pure pigment, apart from the ingredients added to benefit the skin e.g antioxidants.
No, quite the reverse. Our minerals actually trap moisture between the skin and the particle layer. The conception that powders are drying comes from the high use of talc in most formulas – up to 90%! We do not use talc in our products.
Our multi-tasking products, like our Amazing Base® Loose Mineral Powder provide four important functions in one: foundation, concealer, sunscreen and powder. You can apply this on the go and achieve a soft-focus finish.
You do not have to wear a sunscreen, however you may if you wish. We always believe that you can’t wear too much protection in the sun. We do advise to be careful of comedogenic or sensitivity reactions to some chemical sunscreens. The titanium dioxide and zinc oxide in our products provides and SPF protection to protect against both of the rays we are exposed to on a daily basis, UVA and UVB – the combination of these ingredients creates a physical, chemical free sunscreen which means there is no need to wait for protection to begin.
Our Mineral Base Foundations are unique, forming a protective barrier on the skin that allows it to breathe and function normally. Laboratory tests confirm that all of our products are non-comedogenic, meaning they do not block pores. With that said, washing your face before going to sleep is essential to get rid of free radicals, dirt, oil and debris that we are exposed to everyday in everyday life.
Why not try the very first product ever created by Jane for the jane iredale makeup line. Our Amazing Base® Loose Mineral Powder began being marketed in 1994 and was absolutely revolutionary for its time. It was weightless, good for your skin, contained a broad spectrum sun protection SPF 20…and it is still all of these things! Nearly 20 years later, Amazing Base® Loose Mineral Powder continues to be one of the great hero products of the jane iredale makeup line!