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What is a Clean Beauty Brand?
When I started the line almost 25 years ago now, I was hesitant to describe it as “natural” because I didn’t know how to define that word. What is natural?
As the temperature continues to rise, we can't help but day dream about our next day at the beach or picnic in the park. While we love the feel of a little sun on our face, we know the importance of SPF and sun safety. The next time you head outside for a hike or to plant in your garden, keep these sun safety tips in mind.
Find The Right Foundation For Your Skin
We have worked diligently to perfect our range of mineral foundations, and with an extensive range of foundation options, choosing the right foundation is possibly the hardest makeup decision we ever make. We want to help you find your ideal jane iredale base that will give you the coverage and finish you’re after.
Find Your Perfect Nude

Nude shades are on everyone’s lips and it’s not a trend that’s going away anytime soon.  With an array of colours to choose from, it is important to choose the right nude to flatter your skin tone. The perfect nude will give you a youthful and effortless look.


Global Makeup Educator Shawn Towne gives his advice on how to choose the right nude lipstick. So, let’s break it down into one easy guide so you know what to look out for next time you shop.

First, let’s explore the best type of nude for your skin’s undertone.

Perfect Nude Lipstick for Cool Skin Tones:
“If you have a lot of pink in your complexion, a warmer based brown is best,” says Shawn.  
He recommends Craving Lip Fixation® or Sharon PureMoist® Lipstick.


Perfect Nude Lipstick for Warm Skin Tones:
“If you have warmer or neutral skin tones (golden undertones), cooler browns are ideal,” says Shawn. You’ll want to try shades like Luscious PlayOn® Lip Crayon or Raspberry PureGloss® Lip Gloss.


Now that you know whether to opt for a cool or warm brown based on your skin’s undertone, the next step is whether you should opt for a beige, medium or brown lipstick shade.

Power Couples


We’ve created 5 perfect product pairs for
Valentine’s looks you’ll love.



 Picture of Liquid Eyeliner 

 Black Liquid Eyeliner                         Gwen PureMoist® Lipstick

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      Picture of PureBrow® Brow GelPicture of Just Kissed® Lip and Cheek Stain

 Clear PureBrow® Brow Gel               Forever Pink Just Kissed® Lip
                                                                and Cheek Stain

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              GreatShape™ Contour Kits                                                  Warm GreatShape™ Contour Kit                     Blending/Contouring Brush

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                  Picture of Smooth Affair® Facial Primer & BrightenerPicture of Glow Time® Full Coverage Mineral BB Cream

                    Smooth Affair® Facial Primer                Glow Time® Full Coverage
                              & Brightener                                       Mineral BB Cream

                           SHOP NOW                                  SHOP NOW 


 Picture of PureGloss® Lip Gloss        24-Karat Gold Dust


   Crabapple PureGloss® Lip Gloss                 Gold 24-Karat Gold Dust

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Show Us!




Show us your Valentine's Day look on Instagram by tagging @janeiredaleuk and #janeiredaleuk.






Jane’s Winter Skincare & Beauty Solutions
When it comes to winter skincare and beauty, there’s no better person to ask than Jane. As a resident in the Berkshires, she’s accustomed to below zero temperatures, stinging mountain winds and lots of snow. She also knows the importance of a well-rounded beauty routine, no matter the season.